Language Management
Blended Intensive Programme
The aim of the course is to combine the theories of language policy and language management with corporate practice. Students learn basic concepts, forms and tools applied in the field of language policy and language management in the context of nation states and globalization. Students gain basic orientation in social contexts, language management in corporate practice and develop basic skills in qualitative research methods.
Blended format:
On-line sessions: 2nd & 9th October 2023
Self-study: October - November 2023
On-site training and final presentation: End of November / beginning of December
E-support: MS Teams
ECTS: 4
Venue: Škoda Auto University, Campus Mladá Boleslav
Fee: free of charge
Students have to cover all cost by themselves (accommodation, meals, travel, etc.). Participants have to apply for short-term blended mobility grants via Erasmus+. They can gain up to 70 EUR / day.
- Course contents:
- Language policy and planning in EU countries
- Research methodologies
- Gender neutrality in language
- Inclusive language
- Language management theory
- Labor migration and integration
- Disinformation and regulations
- Freedom of expression
- Critical incident technique
- Multilingualism
- Hate speech in social media
- Language management in corporate practice
After completing the course, the student:
- Orients in social aspects related to language policies, language laws and labor migration in EU and Czech Republic.
- Recognizes macro, mezzo and micro level of language policy and language management, is able to use basic tools of language planning in varied social contexts.
- Understands language management process at the (inter)national, institutional and individual basis and is able to constructively solve language behavior related problems and set up language related strategies in corporate practice.
- Understands and applies relevant qualitative research methods and properly applies them for analysis and proper policy implementation in corporate practice.
Course supervisor:
Mgr. Dagmar Sieglová, M.S.Ed., Ph.D.
Head of Languages and Intercultural Competences Department. Dagmar specialises in diversity management in management and marketing, English teaching and pedagogical methodology.
Registration:
Please complete the online registration form. You and your university coordinator will be contacted by International Office of Škoda Auto University team.