Study Programme Business Administration
Marketing and Sales Management
Bachelor´s Programmes and Specializations
Title
Bc.
Form of study
Full-time
Duration
3,5 years (7 semesters)
Language
Czech or English
Place
Mladá Boleslav (in CZ and ENG) and Prague
Internship
compulsory in the 5th semester
Basic information about the study
Are you interested in the details of how companies and markets work on a national and international level and want to become a capable manager or perhaps start your own successful business? Choose to study Sales Management specialisation at our school, which has an in-depth focus not only on management, marketing or market research, but also on communication, retail or project management.
Teaching is primarily focused on the connection with practical skills.
As a graduate, you will be employed as specialists and coordinators in sales, export or import companies, in marketing departments, marketing research, communication, or projects that companies deal with in connection with their international activities.
Positions:
- Purchasing or sales specialist
- Product marketing specialist
- Marketing communications specialist
- Corporate communications specialist
- HR marketing specialist
Program subjects:
- Business management
- B2B marketing
- Marketing communication
- Marketing research
- International trade
- Human resource management
- Law in marketing
- Digital marketing and e-commerce
