International business development - entering new markets
Lektor Stephen Bauer
Research, Warm Markets Vs Cold Markets and Networking = Cultural awareness = Group work in class = project assignment in groups. Where to start in a new Market = Preparation and strategies = Group work in class = proactivity and Trust building Vs Rapport. Does and Donts of getting into a new foreign market vs travel and appointments. Group work in class. Negotiations including logistics of products = who pays what = different types of shipping = How to work yourself around the International Customs and dealing with laws of another country. Group work in class. Personal experience what NOT to do. Group project presentations Course revision.